Tag: ux

Uber changes its logo and redesigns its app


Uber has done away with the logo it unveiled two years ago in favor of a new wordmark version that simply uses the company’s name. Uber has also redesigned its mobile app, and has changed its mission statement from “Make transportation as reliable as running water, everywhere, for everyone” to “We ignite opportunity by setting the world in motion.”

The previous logo is being abandoned because consumers weren’t regularly connecting it with Uber, the company told AdWeek. Uber says it even found that some drivers turned the company-supplied decal inside out (since the name was on the flip side).

The wordmark in Uber’s new logo uses a custom typeface called “Uber Move.” It’s supposed to echo similar sans serif fonts used for transportation signage around the world, according to AdWeek, and also saves the company from paying licensing fees. Custom typefaces have become popular at top Silicon Valley companies — Apple, Google, and Netflix, for example, have all adopted special-made fonts in recent years.

“We’re excited to unveil a new, simplified logo for the Uber app that brings back the U, is easily recognizable, and is scalable across the 660 plus cities we serve,” a spokesperson for Uber said in a statement. The company’s new logo will hit the Uber and Uber Eats apps today, and other changes to Uber’s design language will roll out over the next few months.

Earlier this week, Uber also appointed its first chief marketing officer: former Coca-Cola executive Rebecca Messina. The company also recently announced a new suite of safety features. All these moves show that, even after a year under new CEO Dara Khosrowshahi, the company is still plugging along at the task of reassembling the pieces of its reputation, which had been left in tatters by founder Travis Kalanick.

By TheVerge

10 Best Free Fonts For Websites

Well! Every now and then we come across to a situation where free font is a question. Which free font is the best? Are they good enough for my website?
So, today am listing down the best 10 free fonts that too from google.

Fonts have been picked after using them from quite some times and also keeping the readability in mind. Sequence starts from the best ones.

Font 1 : Open Sans

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp.

Google Fonts Link Here

Font 2 : Roboto

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types. Designed by Christian Robertson

Google Fonts Link Here

Font 3 : Montserrat

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century.

Google Fonts Like Here

Font 4 : Source Sans Pro

Source® Sans Pro, Adobe’s first open source typeface family, was designed by Paul D. Hunt. It is a sans serif typeface intended to work well in user interfaces.

Google Fonts Link Here

Font 5 : PT Sans

PT Sans is based on Russian sans serif types of the second part of the 20th century, but at the same time has distinctive features of contemporary humanistic designs. Designed by Alexandra Korolkova, Olga Umpeleva and Vladimir Yefimov and released by ParaType in 2009.

Google Fonts Link Here

Font 6 : Lato

Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google.

Google Fonts Link Here

Font 7 : Oswald

Oswald is a reworking of the classic style historically represented by the ‘Alternate Gothic’ sans serif typefaces. The characters of Oswald were initially re-drawn and reformed to better fit the pixel grid of standard digital screens. Oswald is designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.

Google Fonts Link Here

Font 8 : Pontano Sans

Pontano Sans is a minimalist and light weighted Sans Serif. Pontano is designed mainly for use as a display font but is useable as a text font too. Pontano Sans has been designed to be used freely across the internet by web browsers on desktop computers, laptops and mobile devices.

Google Fonts Link Here

Font 9 : NTR

NTR is a Telugu handwriting font inspired by the artist Bapu who is famous among Telugu people. The Telugu is designed and developed by Purushoth Kumar Guttula in 2013 and made available by Silicon Andhra under the SIL Open Font License v1.1.

Google Fonts Link Here

Font 9 : Quicksand

Quicksand is a display sans serif with rounded terminals. The project was initiated by Andrew Paglinawan in 2008 using geometric shapes as a core foundation. It is designed for display purposes but kept legible enough to use in small sizes as well. In 2016, in collaboration with Andrew, it was thoroughly revised by Thomas Jockin to improve the quality.

Google Fonts Link Here

Content Source for fonts: Google Fonts

TIP: Use google fonts by importing in css to increase page speed.

For more tips and coding standards you can read this.

Happy Coding!

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